The summer season has come and gone in Atlantic City, and despite an initial mid-June opening date, the former Revel casino remains shuttered — and owner Glenn Straub, who bought it out of bankruptcy, earlier this month threatened to leave town after clashing with the Casino Reinvestment Development Authority.

But there is a significant movement in the beautiful property that’s been closed for longer than it’s been open: a new name. Revel is now called TEN.

“The number ten depicts the highest standard of achievement and is widely recognized as the benchmark of quality and excellence,” TEN spokesman Bob Labanara said in a release. “The TEN brand appropriately reflects its idyllic beachfront setting and complete guest experience as Atlantic City’s flagship property. The TEN experience offers unrivaled elegance and affordable luxury for all that includes world-class rooms and suites, spas, pools, nightlife and day club escapes, gourmet dining, retail, a-list entertainment and gaming.”

The casino has even launched a website for the new casino/hotel, TENacnj.com. A spokesman for the casino says it will open in the first quarter of 2017, pending New Jersey licensing approvals.